Totally Boise Blog


Professional Skincare and Makeup Tips from Boise’s SkinOwl That Will Have You Glowing This Summer

Last updated May 03, 2022 by Mariah Hebbeln

This ain’t your grandma’s department store makeup counter. This is SkinOwl, baby! Founded by a cystic acne survivor and professional makeup artist, Annie has developed a truly special line of skincare and curated makeup products that will leave your skin looking bright and feeling healthy. 


This summer, Annie shares her professional knowledge with some easy-to-follow steps to elevate your look. With the assistance of their friendly staff, you’ll be shown how to enhance your natural beauty and discover a style of makeup that fits your personality. Come in and have fun! There’s no limit to what you’ll learn in their beautiful, intentionally created space that allows you to play beyond your wildest dreams.


Through every stage of life, your skin deserves the very best! It deserves Boise’s own, SkinOwl!

Where to Start and End Your Brows

  • Using a pencil, place the tool in a straight line from the front of your nostril to the front of your brow. Any hairs on the outer side of the pencil should be plucked. 

  • Next, move the pencil to the outer corner of your eye, still anchoring the end of the pencil on your nostril. This is where the tail of your brow should be plucked

  • For a more natural look, it’s important to be sure to leave the front of your brow filled in more than the tail of your brow. 

  • Finish with a clear or tinted brow gel to keep brows primed and positioned for the day! 

How to Apply Concealer

  • Move diagonal from the inner corner of the eye in a u-shape down to the top of the cheek.

  • From there, buff product down the nose and up to the lash line. Do not buff past your pupil.

  • Save the left or right area of your pupil for eye creams.

  • Do not blend any concealer into your wrinkles as they will begin to wear away the product and make them more obvious as the day goes on. 

How to Apply Highlighter

  • Apply your light, shimmer highlighter on highpoints of the face like the cheekbones, bridge of the nose, cupid's bow, or where the sun hits your face first. 

  • For added effect, apply highlighter to your collar bones and the tops of your shoulders.

How to Shop Based on Your Eye Color

  • Pick an eyeshadow color that either compliments or contrasts your eye color. 

  • A complimentary color is one that neighbors your eye color on the color wheel. An example would be using a green eye shadow with a blue eye color.

  • Contrasting eye shadow will be on the opposite side of the color wheel to your eye color. A great contrasting eye shadow for brown eyes would be an amber shade. 

Volumize Your Lashes Naturally

  • Using the SkinOwl “Bounce” technique, take a fully coated wand of mascara and bounce it along the end of your lashes. Repeat this step 3 times for a fabulously lifted effect.

  • This trick is great for people whose eyelashes are thin, frail, or straight and have trouble curling.

Shop The Featured Look 

This summer you will be looking fresh and beautiful with these SkinOwl signature looks. Using their natural, healthy, and long-lasting products, we guarantee you will feel amazing in the skin you’re in! 


Here’s what’s in each girls makeup look:

Jenn's 'Peach Out' Monochromatic Makeup

SkinOwl Rose Quartz Highlighting Gloss

Ere Perez Oat Milk Foundation in Caramel

Jamie Makeup Blighlighter in 'The Coral One' on eyes, lips and cheeks

Ere Perez Vanilla Highlighter in Sun Halo

Ere Perez Mango Lip Honey in Chili


Ariel's 'Lush Lilac' Makeup

SkinOwl Amethyst Highlighting Gloss 

Ere Perez Oat Milk Foundation in Malt

Jamie Makeup Blighlighter in 'The Pink One' cheeks

Ere Perez Mango Lip Honey in Pop

Ere Perez Carrot Colour Pot in Hey

Ere Perez Argan Brow Hero in Perfect

Maria’s ‘Golden Hour’ Makeup

​​Ere Perez Oat Milk Foundation in Chai 

​​Ere Perez Arnica Concealer in Chai 

​​Ere Perez Vanilla Highlighter in Sun Halo

​​Ere Perez Argan Brow Hero in Perfect 

​​Ere Perez Mango Lip Honey in Chili


You can buy all of these products online or at the flagship SkinOwl Shop in Bown Crossing in Boise. 

SkinOwl Website

Consider SkinOwl Flagship Store For Your Next Event

It just keeps getting better. SkinOwl is pleased to offer their Instagram worthy location for:

makeup parties, product release parties, as well as their space for baby showers, bridal parties looking to explore skincare and makeup before the big day, and private appointments for those looking for a personalized SkinOwl experience. 


Their products are created for all ages, stages, and skin types. 


Find them online to stay up to date on events, products launches, and more at these links,


SkinOwl Website

SkinOwl Instagram

SkinOwl Facebook

We Endorse SkinOwl

Loyal SkinOwl users ourselves, we know how life-changing their products can be! Our own Totally Boise team has found true relief from hormonal blemishes, redness, and enlarged pores with an individualized skincare routine. With three simple products, incredible results were achieved.


Read all about our personal SkinOwl experience here,

Totally Boise SkinOwl Blog




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