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SHIFT boutique Keeps Boise Dressed at Its Best

Last updated November 30, 2021 by Totally Boise

Sisters and co-owners, Kelsey Miller & Megan Quintero, grew up in Boise with aspirations of opening a business together. After working in the service industry and retail for many years, they took the leap and opened SHIFT boutique nearly six years ago!

SHIFT boutique sets a high priority on making lasting connections with customers and developing a recurring customer base. They have dressed customers from their first dates, engagements, maternity, and then motherhood.

At SHIFT boutique, you can be confident that the employees can help you find the perfect outfit for any life event.

SHIFT boutique Beginnings and Expansions

The SHIFT brand launched its flagship store in Downtown Boise in March 2016 and quickly grew to a second location in Walla Walla, Washington.

Love the SHIFT brand and wish you could find the same values and trends in a male catered store? Look no further than their complementary brother store, KEYSTONE Station. KEYSTONE Station provides work to weekend male clothing and goods and is conveniently located right next to SHIFT boutique.

KEYSTONE Station's Style for Men Article
SHIFT boutique | Totally Boise 2021 Winter Mag

The SHIFT boutique Experience

As soon as you walk into SHIFT you will be overcome with excitement with all the lovely pieces they have to offer. The advantage of shopping at a curated boutique like SHIFT is you will not have to dig to find items you love. SHIFT is unique in that they only order six of every item — by maintaining a limited stock, it allows for regular stock rotation and new clothing styles arriving frequently. SHIFT boutique always has new pieces to look through, even for the frequent shopper. This philosophy also gives customers the peace of mind that they are wearing unique items that not everyone in town will be wearing.

The owners and employees of SHIFT boutique genuinely want to help you find your next favorite wardrobe piece. They will show you their current favorite items and what matches your everyday style. The online store even displays owners Kelsey and Megan's "closets" and the clothing and accessories they are currently loving.

Aiming to provide stylish clothing at a reasonable price-point without compromising quality, SHIFT boutique wants their clothing to be approachable and accessible for their customers while offering long-lasting and fashionable items for multiple seasons. Some of the popular brands they carry are:

  • Z Supply
  • MIA
  • Billabong
  • BB Dakota
  • Free People

Chatting with Kelsey, she shared a sweet story with us of just how far they go to provide exceptional customer service and their attention to creating bonds with customers.

"Someone came in looking for a wedding outfit. They found one they loved and were on their way! Soon after, another customer came in looking for a bridal party outfit. The staff quickly concluded that it was the SAME wedding party and were able to assist the second shopper in making sure they did not buy the exact same outfit but one that complimented the other. The customers were grateful that they didn't show up to the party in the same outfit!"

SHIFT boutique | Totally Boise 2021 Winter Mag
SHIFT boutique | Totally Boise 2021 Winter Mag

SHIFT boutique Can Style You At Any Age & Stage Of Life

Your wardrobe doesn't have to be expansive to keep your style feeling fresh and updated. SHIFT boutique can help you curate a timeless collection of pieces that you will love for multiple seasons. There is no age limit at this boutique! From high school age to retirement, there is something for you. Whether you are looking for everyday wear or a special holiday outfit, SHIFT boutique has you covered.

Location: 807 W. Bannock St.



SHIFT boutique | Totally Boise 2021 Winter Mag
SHIFT boutique | Totally Boise 2021 Winter Mag




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